Design Styles, Inc. (DSI) is proud to announce our bi-annual newsletter, dsinews, where
you'll be kept up-to-date with the projects and events going on with our firm. You are receiving
this newsletter because we have worked together in the past, are currently working with you
or hope to work with you in the future. We hope that you enjoy this first edition. If you have
any comments or feedback about this newsletter, please contact us at
newsletter@designstylesinc.com.

We would like to wish you and your family a safe and happy holiday season and a new year
of health, happiness and prosperity.

New and Improved Website Released
Things have really been clicking at DSI. We have recently released our new and improved
website. Based on input from our clients, friends and colleagues, we have enhanced the design,
content and ease of navigation. These updates have allowed us to expand our online portfolio and
have made the site an information resource for our visitors. Go ahead, check it out today at www.designstylesinc.com.

Trends in the Marketplace

In the history of our firm, we have designed hundreds of homes. Whether it is for a custom home,
remodeling project or builder product, the interaction that we have with our clients gives us
invaluable, in-depth knowledge of how people interact with the spaces in which they live.
We enjoy sharing this knowledge with our new clients, to help them make more informed
decisions on the features they should consider when designing their own home.

Traditionally, residential floor plans have included a formal living room and a family room. Today, those traditions seem to be changing to improve the livability of a plan based on the homeowner's lifestyle. Many of our clients are requesting greater flexibility in their floor plan designs and have come to realize that a formal living room is rarely used and to many, it is a waste of valuable square footage. These realizations are creating a trend for homeowners to replace the formal living and family rooms with a great room and a bonus room. The availability of a bonus room allows for a flexible space that can be used as a home office, theatre, game room or whatever suits one's individual lifestyle. The design of the room changes allow the homeowner options that have come to be necessary with our fast-paced and ever changing lives.

Another room that is changing in the home is the bedroom. They are growing in number and are changing in purpose. The most common type of home we see today is a four bedroom home with a den. Some secondary bedrooms, however, are not always used as a bedroom as they once were. They are now being designed to work as a flexible space that can function as a den, a hobby room or as a play room. It is also common to have floor plans designed where one or two bedrooms and a bathroom can be closed off from the rest of the home by a sliding pocket door to allow that space to function as an in-law or guest suite where one bedroom can serve as a bedroom and the other as a sitting room.

As you can see, times have changed. Your home expresses who you are. Shouldn't it accommodate your needs while suiting your individual lifestyle?

In More Ways Than One,
DSI has Doubled in Size!
Design Styles, Inc. (DSI) has been so busy this past year; we've grown our studio space as well
as our team.

In an effort to accommodate the needs of our growing number of clients, we doubled our
studio space last December. This additional space gave our team members the necessary space
to work more efficiently in an open studio setting. The expansion also allowed for a larger
reception area, an additional conference room for client meetings as well as room for future
new team members. These changes have allowed us to expand upon our quality process.
The last time DSI expanded its office space was in January 2002 when the firm moved to its
current location.

We are pleased to introduce the following individuals that have helped us fill our recently
expanded studio space:

James Grady joined Design Styles, Inc. as a draftsman in December. Previously, James worked as a Junior Draftsman at Metro Architects, Inc. in Clearwater, FL. He earned his Architectural Drafting Certificate of Completion from the Pinellas Technical Education Center.

Rachael Smith joined Design Styles, Inc. as our receptionist in November. Previously, Rachael worked as an insurance agent at Florida No-Fault, Direct General and as a receptionist at Palms of Largo, Holistic Health Spa & Fitness Center.

Kevin Pollard joined Design Styles, Inc. as a draftsman in November. Previously, Kevin worked as a sales manager and computer specialist for Highlands Electronics in Lake Placid, FL and Radio Shack Corporation in Orlando-Sebring, FL. He attended South Florida Community College where he completed the Cisco Networking Course and has been certified in CompTIA A+. Kevin is currently attending ITT - Technical Institute and is working towards his Associates of Science Degree in Computer Drafting and Design.

Chris Rozycki joined Design Styles, Inc. as a draftsperson in September. Previously,
Chris worked as a draftsperson at CADD Castles in New Port Richey, FL and at King
Engineering in Tampa, FL. Chris has also worked in the past as a freelance graphic designer.
He earned his Associate of Science Degree in Drafting and Design Technology from Pasco-
Hernandez Community College and is currently attending St. Petersburg College.

Ryan Hague joined Design Styles, Inc. as a draftsperson in September as well. Previously,
Ryan worked as a graphic artist preparing CADD drawings for Seabyrd Signs, Inc. in Hudson, FL.
He earned his Associate's Degree in Computer Aided Design from ITT Technical Institute.

Ed Courtemanche joined Design Styles, Inc. as a project manager in August. Previously,
Ed worked as a job captain and AutoCAD manager at R R Hunt - Architect, Ltd. in West
Greenwich, Rhode Island. Prior to that, Ed worked at Buddy Bodean Designs as an owner,
draftsperson and designer, Architectura, Inc. as a project manager and AutoCAD manager and
Vistawall Architectural Products as a draftsperson/detailing engineer, AutoCAD manager and
chairman. Ed earned his Bachelor Degree in Architectural/Building Engineering Technology from
New England Institute of Technology.

Jeff Gerhardt joined Design Styles, Inc. as a draftsperson in August. Previously, Jeff worked
as a draftsperson at Hollister Inc in Kirksville, Missouri. Prior to that, he was as an architecture
intern at Esterly Schneider and Assoc., Whittaker Homes and Alan Purvis Architect. Additionally,
he was employed at Eclipse Construction where he did residential construction work. Jeff
earned his Bachelor of Architecture degree from Drury University.

Danielle Dohmen joined Design Styles, Inc. as a part-time draftsperson in February. Danielle
is currently attending the Architecture Academy at Dunedin High School.

Cindy L. Dickens joined Design Styles, Inc. as the Director of Marketing and Client Relations
in December. Previously, Cindy worked as a Graphic Designer at Nixon Peabody LLP in
Rochester, NY. She earned her Bachelor of Arts Degree in Graphic Design from Rochester
Institute of Technology.

Now comprised of 14 individuals, the DSI team works together to provide our clients with
the best design, construction documents and services possible. This collaboration has allowed us
to build an excellent reputation. Our number of projects for this year has totaled more than 60. They have consisted of a number of custom homes ranging from 2,500 - 8,500 sq. ft., several
large remodeling projects and numerous new product designs for builders including single- and
multi- family projects.

DSI has had a very successful and profitable year 2004, thanks to many of you. We look forward to the coming year with great enthusiasm.

Southeast Building Conference
a Huge Success
Design Styles, Inc. was a featured exhibitor at the south’s largest building industry trade show
and educational conference - the 2004 Southeast Building Conference (SEBC). The event,
celebrating its 26th year, took place from August 5-7 at the Orange County Convention Center in
Orlando, FL. The event attracted more than 12,000 home-building professionals from a 12-state
region. The show featured 800 building product and service exhibits, Code Central hurricane
resistant products and services, tours of the New Southern Home, keynote speaker Terry
Bradshaw, more than 62 hard-hitting continuing education programs and the ever-popular
AURORA and EXCEL Award ceremonies.

SEBC 2005 will continue it’s tradition of powerful speakers when former New York City Mayor
Rudolph W. Giuliani will speak at the opening ceremonies for the event. The 2005 show will begin
with its intensive pre-show seminars on Wednesday, July 13. The exhibits will be open from
Thursday through Saturday, July 14-16 at the Orange County Convention Center in Orlando
Florida. Design Styles, Inc. will again be a featured exhibitor at this event and we hope to see
you there. Don't forget to mark your calendars.

For more information about SEBC 2005, please visit www.sebcshow.com.

In the News
With the Florida market for kitchens and baths being the fastest growing and largest in the country, DSI is proud to have had our own work published in the premiere issue of Florida Kitchen and Bath. This publication brings creative ideas, design trends and new products to more than 18,000 builders, designers and kitchen and bath professionals. Click here to see the featured editorials for yourself.

Supporting Our Community

Lloyd E. Williams, Jr. Memorial Golf Tournament
Design Styles, Inc. was proud to be among several Gold Sponsors for the Lloyd E. Williams, Jr.
Memorial Golf Tournament presented by Bruce Williams Homes. The event which took place
on Friday, November 19th at the Links at Greenfield Plantation Golf Tournament raised $10,000
for the Bradenton Christian School. Other Gold Sponsors include Curlie Jones, Brower
Construction, Pritchard Plumbing, Absolute Windows, Exterior Finishes, Inc., Mr. Stucco,
Kay Green Design, Cablish & Gentile CPA’s LLP, Sarasota Land Services, Coast Bank,
Gold Bank, United Bank and The Bradenton Herald.

Boo Bash Halloween Carnival
This Halloween, Design Styles, Inc. helped to put smiles on the faces of thousands of
area families by participating in the Boo Bash Halloween Carnival sponsored by the City
of Clearwater and the Clearwater Threshers. The event, labeled as a safe alternative to trick-or-
treating, was held at Bright House Networks Field and targeted children ages 12 and under.
Attendees enjoyed a costume parade while listening to spooky music, watching movies on the
jumbotron and walking through a not-too-scary haunted house. Other participating companies
included Hooters, Bright House Networks, Coca-Cola, Adam’s Mark, Lifestyle Family Fitness,
TGI Friday’s and Phillies.

Bow Wow Haus



Last fall, DSI was among 40 other architecture firms and renowned artists asked to participate
in a dog house design project to benefit The Humane Society of Tampa Bay and the Outdoor Arts
Foundation. The project was conceived to give local architects and artists an opportunity to
display their creative talents to a wide audience and to help raise much needed funds for the
charities. On May 8, 2004, all of the houses were sold at a live gala auction at the Wyndham
Harbor Island in Tampa.

DSI’s Pooch Pavilion was constructed by our DSI team with generous donations of materials
from Faour Glass, Coloroc Materials, Window Tinting on Wheels and Hydroknife. A very special
thank you goes out to these companies.

Our Pooch Pavilion has been featured in many locations including the St. Petersburg Times, the Tampa Bay Real Estate Report, Tampa Bay Magazine and Good Morning Tampa Bay.
If you would like to see pictures of all of the houses or to learn more about the Bow Wow Haus
Project, please visit the Outdoor Arts Foundation web site at www.outdoorartsfoundation.com.

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Design Styles, Inc. | 2907 State Road 590 | Suite 7 | Clearwater, FL 33759 | www.designstylesinc.com | #AA0003393

Copyright © 2004 Design Styles, Inc.